Selected media features exploring individualized haircut design, Authentic Shape, professional education and the business of building expertise in the beauty industry.
A feature on individualized haircut design, Authentic Shape and an architectural approach to creating form around the person rather than reproducing social-media references.
A profile tracing the move from trend replication toward individualized hair architecture, professional education and the development of the Authentic Shape methodology.
ELLE Ukraine examines “smart” haircuts and intellectual hair design, including Andrii’s approach to adapting shape to anatomy, texture, lifestyle and individuality.
An interview about turning professional expertise into a system, creating differentiated value, developing education and scaling a hairstylist’s career in a competitive beauty market.